Question: Part 1: Answer the questions based on your insights from the video clip, "What we can learn from Lego". (5 marks)
Video: LEGO: Innovation Case Study (By Amanda Lovell)
Was the success of Lego more attributed to the innovation process, or to the leaders or innovators of the company? Include discussions about the following issues as presented by the speaker in the video clip:
What events and milestones drive the innovation process?
What kind of decisions were made? What were the decision-making criteria of the company?
How were decisions communicated and to whom?
How did the process that they have employed link to other management systems?