Review the videos below:
ABC Nightline - IDEO Shopping Cart
The Deep Dive - Part 2 of 3
The Deep Dive - Part 1 of 3
Next, read the article - https://yannigroth.com/2011/08/12/the-ideo-shopping-cart-1998-wasnt-a-failure-the-concept-was-just-ahead-of-its-time/
Create a 2-3 page paper describing IDEO's support structure including the organization, culture, and management style that enables IDEO to be innovative.
Response the following questions in your paper:
• Was the shopping cart a successful invention?
• Was it ahead of its time?
• If you hired IDEO to redesign a product, would you have confidence in their work?
• If the design was truly ahead of it's time, can you afford to spend money on developing something that won't catch on for years?
• How can you be sure what you pay IDEO to come up with will bring faster results?