Assignment: Product Placement
Movies and television are very important in our culture: as a pastime and as a glimpse into our culture. The placement of specific brands and products in movies has become a lucrative way for businesses to make money by selling the link between the movie or show and the product in the mind of the consumer.
Reflect on your favorite movie or television show from the past year. Watch the movie or episode again, and pay attention to product placement. In a short paper of 1-2 pages describe the products and how the movie or show used them. Was the placement obvious? How did it tie-in to the story? What was the benefit to the business selling the product and the movie or television show by placing this product?
What is the impact of making information and media so readily available to us....that we don't even have to move to experience it?
You do not have to choose a movie from this or last year. It can be from any year! Do not use the wikipedia versions of E.T. or the Transformers....create your own analysis ideas in your paper! :)