Problem
As noted in Chapter 12 of the text, the American Red Cross gave an average gift of $20,926 to 563 families and individuals who were affected by 911 attacks but would not be eligible for the ARC supplemental gift of approximately $55,000.
•Was the initial amount too much, not enough, or just right?
•Should the families have been provided with the supplemental gift as well or possibly no financial gifts as all? Why or why not?