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Was coca-colas strategy to enter carbonated beverages a

Was Coca-colas strategy to enter carbonated beverages a result of deliberate planning, or an emerging strategy? How about their recent foray into non-carbonated beverages? Please can you exapnd on the answer a little as well (not just a one sentence answer), that would be much appreciated.

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Business Management: Was coca-colas strategy to enter carbonated beverages a

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