(A) Develop a detailed sales promotion for the following three companies:
Warner-Lambert introducing its new anti-itch cream Benadryl. Prospects are those most likely to become victims of poison ivy, mosquito bites, and heat rash.
Visa USA wants customers to use its card more often, especially with/on the coming up Christmas holiday season.
Philip Morris Co., with brands such as Marlboro, has about a 50 percent share of the U.S. cigarette market, would like to promote its “Quit Smoking” program to the public. (9 pts for (i) –(iii))
(B) Machaca-filled burritos have long been a favorite dish at Mexican restaurants in southern Arizona. Maria Gutierrez decided to market this traditional treat regionally under the brand name Mama G’s. She sells a package of dehydrated machaca meat with a stack of flour tortillas and some envelopes of her famous red salsa. You are Maria’s best friend and expert in advertising. Help Maria to develop a comprehensive advertising campaign/program – including all decisions she needs to make - for Mama G’s. (don’t forget – she is your best friend – you better explain it well for her).