Assignment:
Doing a research paper that's due this weekend on how and why Wal-Mart revised its marketing strategy. I have compiled a few questions of my own that will help me develop information to compose my paper.
A little about what i'm looking for and need to help me along my research paper:
Overall, All questions should total to a minimum of 1200 words (not including the questions itself). Each individual question does not have a specific word count, just the whole overall assignment. All wording has to be original, (no plagiarism) and provide at least 2 references with in text citations.
1. Elaborate in a paragraph how the key facts and critical issues are presented on how Wal-Mart revised it'd marketing.
2. What in the competitive environment caused Wal-Mart to rethink its marketing strategy?
3. Wal-Mart does well in a recessionary economy, will the same marketing strategy work during a thriving economic environment?
4. As CEO of Wal-Mart, would I focus more on customers that are very price conscious or would you also focus on higher margin, higher priced items that are often purchased in department stores?