Wal-mart key sources of competitive advantage


Topic: Wal-Mart Stores’ Discount Operations

Order Description:

Please answer these three questions

1. What have been Wal-Mart’s key sources of competitive advantage in discount retailing, historically?

2. Prepare a table that compares Wal-Mart’s cost structure with the industry average (as presented in Exhibit). Clearly state any assumption you have to make and cite the specific page number in the case for any information you use. Explain any counter-intuitive or surprising results the comparison reveals. Why does Wal-Mart have superior profitability?

3. How sustainable is Wal-Mart’s competitive advantage in discount retailing in 1986?

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