Case: Data Warehousing at REI: Understanding the Customer
1. What is a data warehouse and why is REI building one?
2. What are some of the risks or concerns surrounding the creation of a data warehouse?
Your response should be in a Word document at least one page long, double-spaced and following APA guidelines for formatting and references. A cover page is not required, but be sure that your name is in the header of the document. Attach your completed assignment to this content area.