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Vsit the harley-davidson usa web site

Visit the Harley-Davidson USA Web site (www.harleydavidson.com) and review the information provided about its Harley Owners Group (H.O.G.).

Describe the efforts the company makes to maintain customer loyalty through its programs.

What are the benefits to H.O.G. members? Discuss how these measures might be effective in creating value for members.

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