Voice of the customer analysis


Assignment: Project Requirements Document

Imagine that you have been selected as the Project manager (PM) for a process or product improvement activity or the design of a new product or service in your organization.

Create a 3 to 4 page Project Requirements Document (not including the title and reference pages) for this project that describes the following items:

Background information

The problem or opportunity

Impact or effects of the problem

Who or what is affected by the problem

Consequences of ignoring the problem

Voice of the Customer Analysis (VOC) or Market Analysis

Strategic alignment

Key assumptions

Note: You will be using this project for the rest of the class to build various other documents, charts, diagrams and tools off it!

Your paper should be formatted to APA style as outlined in the approved APA style guide and should cite at least one scholarly source in addition to the textbook.

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