In this assignment, you will be critically evaluating the vision, values, mission statement, and goals/objectives of the Coca-Cola Company. Keys to the Assignment After studying the background materials and completing the SLP, you are in an excellent position to evaluate a company's published mission, vision, values, and objectives/goals.
This Case asks you to begin your strategic analysis of the Coca-Cola Company by evaluating the company's mission, vision, values, and goals.
To do this, observe the following procedure:
Step 1: Visit the official website of the Coca-Cola Company and identify the company's vision, mission, values, and goals. (Hint: You'll need to do some exploring and a certain amount of speculation-as the terms "vision" and "mission" (and sometimes even the term "company goals") are used interchangeably. Explore the "Our Company" and "Investors" links. Also, be sure that you look closely at the most recent Annual Reports.
Step 2: Critically evaluate the mission, vision, values, and goals (again, you'll likely need to make decisions as to which is which). Use the criteria in the background materials to support your assessment of the quality of the company's mission, vision, values, and goals.
Step 3: Determine which (if any) of the elements consider the goals and needs of specific stakeholder groups. Write down any examples.
Step 4: Consider what changes are needed to improve the vision statement, the mission statement, the statement of company values, and the company's objectives and goals.
Step 5: Write a 6-7 page paper addressing the above requirements. You must meet minimum length requirements, by responding to each step above with precision and with depth of critical thinking.