Visit the domestic and international web sites of kraft, Marketing Management

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Visit the domestic and international web sites of kraft

Visit the domestic and international web sites of Kraft Foods (www.kraft.com) and Philip Morris (www.philipmorrisusa.com). Why do you think the Altria Group made Kraft its own company? Do you think it had anything to do with the mix of business owned by Altria Group? Why or why not? Can you think of other trends that encouraged Kraft's independence?

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