1. Amazon.com is one of the Web's most recognizable marketers. Visit the company's site at www.amazon.com, and describe how the company adds value to its customers' buying experience.
2. Some products are better suited than others to electronic marketing activity. For example, Art.com specializes in selling art prints via its online store. The ability to display a variety of prints in many different categories gives customers a convenient and efficient way to search for art.
On the other hand, GE has a website displaying its appliances, but customers must visit a retailer to purchase them. Visit www.art.com and www.geappliances.com, and compare how each firm uses the electronic environment of the Internet to enhance its marketing efforts.