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Visit dell and apples web sites and analyze the

Discussion Question: Read the following case study:

Visit Dell and Apple's Web sites and analyze the similarities and differences in how the two computer companies address the items listed below:

• Price / quality relationship

• Perceived quality / value

• Image

• Product differentiation

• Reducing consumer's perceived risk.

These will include time, money, functionality, and cognitive dissonance / post-purchase evaluation.

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Marketing Management: Visit dell and apples web sites and analyze the

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Marketing Management: Visit dell and apples web sites and analyze the

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