Vision-mission statement in driving activities of the firm


Problem:

Share the vision and mission statement of your firm (or one with which you are familiar).

How is that vision and mission statement communicated to employees and the public?

What is the role of the vision and mission statement in driving the activities of the firm?

If there is no vision and/or mission statement, discuss possible reasons why it is not clear.

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Strategic Management: Vision-mission statement in driving activities of the firm
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