Vision and mission statements, Business Management

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Vision and mission statements

Assignment:

Answer the following questions:

Question 1. Pick a publicly traded company. Describe its competitive advantage using the resource-based model of above average returns.

Question 2. What are vision and mission statements? What is their value for the strategic management process? Select an example of strong Vision/Mission (cite your source). What are its positive characteristics?

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Business Management: Vision and mission statements

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Business Management: Vision and mission statements

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