Vincent Chang just applied for a bank loan to finance a Chinese restaurant he plans to open near a large West coast university campus. The banker asked Vincent if he conducted any primary research to assess the feasibility of the restaurant. Vincent replied that he spent countless evenings and weekends in the library and on the Internet collecting data on the feasibility of Chinese restaurants, and he is confident that his restaurant will be successful. He said that he even did careful research to make sure that Chinese restaurants do well near large West coast university campuses. If you were the banker, how would you react to Vincent’s statements?