Video Case Study:
Privacy vs. Convenience: How We Enable Data Mining
Q1. View the MSN video Privacy vs. Convenience: How we enable data mining. Duration is 7:41. Find the video- Stormy Daniels cashes in on Trump controversy or do a search for it.
Q2. Discuss the big issue, namely privacy vs. convenience, from the perspective of consumers or individuals. What are the benefits? What are the risks?
Q3. Discuss the big issue, namely privacy vs. convenience, from the perspective of marketing. What are the benefits? What are the ethical issues?
Q4. How does your data get captured and used to target ads to individuals?
Q5. Why do shoppers give their information to retailers such as Amazon and Banana Republic?
Q6. What other data issues do you think are (or should be) a concern to managers?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.