Vertical and horizontal distribution channel


Problem 1. What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Give an example.

Problem 2: What impact has E-Commerce had on traditional brick and mortar business? Give at least two examples and explain why. How can a business determine what proportion of the budget should be allocated for E-Commerce? How has E-Commerce globalized the small business?

Solution Preview :

Prepared by a verified Expert
Other Subject: Vertical and horizontal distribution channel
Reference No:- TGS01448439

Now Priced at $20 (50% Discount)

Recommended (97%)

Rated (4.9/5)