Questions:
Question 1
E-commerce is emerging markets is often hampered, or hindered, by ________.
a. limited use and acceptance of credit cards
b. types of products purchased online
c. clear definition of market segments willing to shop online
d. all of the above
Question 2
Venture capitalists typically expect to ________.
a. get their money out of an investment immediately
b. get their money out of an investment within a few years as part of an exit plan
c. take over ownership of their investments
d. see a return on every investment they make
Question 3
The ________ is a blueprint, or roadmap, that links the firm's e-business strategy (e-business models) with technology-driven marketing strategies and details for implementation through marketing management.
a. e-marketing plan
b. business model
c. situation analysis
d. strategic plan
Question 4
According to the text, the Web's content and language will become ________ while companies cater to a variety of cultures and provide local content.
a. less diversified
b. more diversified
c. less visual
d. none of the above
Question 5
According to the text, a truly global internet is likely to accelerate the convergence of styles, tastes, and products to create a more homogeneous marketplace.
a. True
b. False
Question 6
In order to decide how online prices will compare to offline equivalents, marketers must consider ________.
a. differing costs of sorting and delivering
b. competitive concerns
c. market concerns
d. all of the above
Question 7
Businesses in emerging economies must deal with problems such as ________.
a. fewer computer users
b. expanded credit card use
c. several methods of online payment
d. all of the above
Question 9
With the explosive growth and diffusion of ________ the face of e-marketing has changed quite dramatically throughout the world.
a. electricity sources
b. mobile/cellular phones
c. language translators
d. internet cafes
Question 10
With regarding to purchasing patterns and practices, it is crucial for global e-marketer to understand the world from their target market's perspective.
True
False
Question 11
A well composed business plan should contain enough data and logic to prove that ________.
a. the e-business idea is solid
b. the entrepreneur has some idea of how to run the business
c. the entrepreneur has some idea of the costs associated with the business
d. all of the above