Assume you are the Corporate Communications Director for the organization when responding....
Part 1-
You've just been told your company (a Fortune 100 public company) will miss its quarterly earnings target. How do you announce this and to whom?
As you consider your response, keep in mind these key elements-
1. What the issue(s) are or may be,
2. Who the various publics are along with your primary target audience(s),
3. And the impact and perception of the various tools you have at your disposal with which to share your message.
Part 2-
Your company is in contract negotiations with the union and union leadership has just gone to the media accusing management of unethical and illegal hiring practices, along with negotiating in 'bad faith'.
As the Corporate Communications Director you have been informed of the situation and have been told to create a response. What (how, where, when, why, etc.) would you do? (Note: Resigning is not an option ;-)).
Again, when responding please keep in mind these key elements-
1. What the issue(s) are or may be,
2. Who the various publics are along with your primary target audience(s),
3. And the impact and perception of the various tools you have at your disposal with which to share your message.
Part 3-
Your company, a human resources staffing and consulting company, is one of the largest and most prominent 'citizens' in the community. As you arrive to work one morning you are greeted by members of the local media who want to know what your thoughts are about the previous night's arrest of the CEO for soliciting an undercover prostitute.
Since, in your role, you are the company spokesperson for all contact with the media, it is your responsibility to effectively deal with the media. How would you proceed?
Again, when responding please keep in mind these key elements-
1. What the issue(s) are or may be,
2. Who the various publics are along with your primary target audience(s),
3. And the impact and perception of the various tools you have at your disposal with which to share your message.