Task: Please match the following terms with their appropriate definition numbers.
- Selling concept
- Product concept
- Marketing concept
- Societal concept
1) Consumers and businesses will favor those market offerings that provide the highest quality, best performance or most innovative solutions.
2) A company must be more effective than competitors in creating, delivering and communicating superior value to its target markets.
3) If left alone, consumers and businesses will demonstrate inertia and will typically not buy enough of a company's products
4) An organization's task is to determine the needs, wants and interests of target markets and to meet those needs effectively and in a way that serves the public interest.