Various criteria that marketers use to segment markets


Question: There exists various criteria that marketers use to segment markets. How could one or more of these criteria be used in an unethical way?

Papers should include a title page, writing, and a reference list.  Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Various criteria that marketers use to segment markets
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