Problem: In five to six paragraphs, state the core strategy which includes the value proposition and product positioning for my product --alcohol monitoring system. A.M.S. is an electronic chip and breathalyzer which is built into the seat belt and computer component of the vehicle. Whether the seat belt is buckled or unbuckled, the electronic chip will constantly monitor the alcohol level of the driver. If the electronic device interprets the alcohol level of the driver is above the drinking and driving level, it will not allow the vehicle to start at anytime. This product will have two components. One will be attached to the seat belt that cannot be removed; if the product is removed the vehicle will not start due to the signal or lack of signal being sent to the electronic component installed in the vehicle computer system. This product will be optional at all car dealerships.