Caroline is conducting a share point analysis for Bloomingdale's. First, she estimates total industry sales by compiling a list of all department stores and their sales for the previous year. Next, she estimates Bloomingdale's market share within the industry. To find the value of one share point, Caroline must do which of the following?
A. Divide Bloomingdale's sales by total industry sales.
B. Compute Gross Margin per share point.
C. Estimate total industry marketing expense.
D. Divide total industry sales by 100.
E. Compute the revenues for Bloomingdale's.