Value network system to get products in hands of consumers


Question: Progressive companies have begun developing a value network system to get products in the hands of consumers. A value network includes a firm's suppliers, its suppliers' suppliers, its immediate customers, and their end customers. Identify a company that has successfully set up a value network, then compare and contrast the components of the value system to a competitor that does not have one.

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Marketing Management: Value network system to get products in hands of consumers
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