Value consciousness-price consciousness-prestige sensitivity


Buyer's perceptions of a product and its price are a significant influence on pricing. Value consciousness, price consciousness, and prestige sensitivity are three manners of explaining these perceptions. Describe how these features affect the buying decision for one of the given products: a new house, an airline ticket, or the automobile.

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Other Subject: Value consciousness-price consciousness-prestige sensitivity
Reference No:- TGS030121

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