Question1. Porter’s five forces model of competition identifies the main sources of competitive forces and assesses the strength of the forces to aid the organization craft better strategies. Explain the usefulness of this model of assessing industry and competitive conditions. Use instances to substantiate your answer.
Question2. Explain the use of the technique of “Value Chain Analysis” in conducting an internal appraisal of a company’s competitive strengths and weaknesses.
Question3. Explain the concept of “synergy”.
Question4. Using illustrations, explain the main areas/sources of potential synergy when two companies merge.
Question5. What are the problems in assessing the potential for synergy from merger?
Question6. Evaluate Ansoff’s “Product /Market Matrix” as a framework for identifying alternative strategic directions for the growth.