VALS Survey Assignment and Rubric
VALs (Values and LifeStyles) Survey is a commonly used tools for marketers to segment their market based on Psychographic characteristics. But how valid is the VALs categorization schema? What is your VALs type? How can this tool be used by companies to better segment their market?
To find out your VALs typology, start by reading the VALs handout containing the descriptions of each of the VALS Psychotypes. Then, click on the link to take the survey: https://www.strategicbusinessinsights.com/vals/presurvey.shtml -- Answer their questions and get your VALs type. Take a screenshot of your VALS results and paste into your Word document (paper), then address the following questions in your paper:
1) What was your primary and secondary psychotypes according to the survey?
2) In your opinion, were your VALS results consistent with your personality, values, attitudes and lifestyles?
3) Describe how you either do or do not fit the categorization VALs gave you. Explain why you think they either nailed you or missed you completely.
4) How can the company you selected for the Week 1 Assignment (Situation Analysis) utilize this information to better segment their market? Provide an example to illustrate your points.