A. Uwe Reinhardt, an economist at Princeton University, wrote the following in a column in the New York Times: [Cost-effectiveness analysis] seeks to establish which of several alternative strategies capable of achieving a given therapeutic goal is the least-cost strategy. It seems a sensible form of inquiry in a nation that is dismayed over the rising cost of health care. . . . Opponents of cost-effectiveness analysis include individuals who sincerely believe that health and life are "priceless." Are health and life priceless? Are there any decisions you make during your everyday life that indicate whether you consider health and life to be priceless?
Source: Uwe E. Reinhardt, "'Cost-Effectiveness Analysis' and U.S. Health Care," The New York Times, March 13, 2009.