Utline the role of market segmentation in developing a, Management Theories

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Utline the role of market segmentation in developing a

Question: Outline the role of market segmentation in developing a marketing strategy. Market segmentation is the process of dividing a total market into several homogeneous groups. It is used in identifying a target market for a good or service. Segmentation is the key to deciding a marketing strategy.

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Management Theories: Utline the role of market segmentation in developing a

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