Discussion
Utilizing learnings on methods for measuring social and environmental impacts, consider yourself a sustainability manager working for Wal-Mart - how would you go about justifying investments in hypothetical sustainability initiatives, knowing that Wal-Mart pursues a cost-leadership position and has recently struggled to compete against online giant Amazon. Think through your options to improve the perception of corporate social responsibility (CSR), how do you achieve both internal buy-in from the CFO, while also positively affecting external stakeholders.