Using your product example from the previous discussion


Part 1: Product Idea

Using your product example from the previous Discussion Board post, begin your paper with the following:

  • What is your product, and why do you feel the product you have selected is innovative within its industry?
  • How was the product introduced to the market, and which approach was used-entrepreneurship or intrapreneurship?
  • Give a brief description of some advantages, disadvantages, or challenges resulting from using the particular approach?

Part 2: Business Model

Then, create a scenario that illustrates what might have happened had the following occurred:

  • The intrapreneurial product been brought to market through entrepreneurship.
  • The entrepreneurial product been brought to market through intrapreneurial means.
  • Explain the different risks, skill sets, organizational assets, funding, and keys to success that would have been necessary to accomplish this different approach.

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