Formulate market segmentation variables
Using your Chapter 1 output, describe your coffee or tea consumers using the respondentâ€TMs profile as variables.
Create a positioning statement.
Describe your product using its features.
List the product features of the competing brand and prepare a Competitor Analysis using the template below. Using the comparison, describe the differentiated feature of your product.
Write down the target market profile (refer to a).
Write down the point-of-differentiation (refer to b, differentiated feature)
Write down the reason-to-believe (refer to a)
Create your positioning statement for your selected product following the template provided in this chapter.