Business for Social Responsibility (BSR) is a nonprofit organization for companies desiring to operate responsibly and demonstrate respect for ethical values, people, communities, and the natural environment. Founded in 1992, BSR offers members practical information, research, educational programs, and technical assistance as well as the opportunity to network with peers on current social responsibility issues. Visit https://www.bsr.org.
a. What types of businesses join BSR, and why?
b. In the CSR Resources section, go to the CSR News Releases section and pick three recent articles that deal with social responsibility issues in marketing. For each article, explain how these issues relate to a concept covered.
c. In the CSR Resources section, go to the Issue Briefs section and find the white paper on ethics codes and ethics training. Using this report, list some examples of corporate codes of ethics, and describe the benefits of establishing a code of ethics.