Using the Waters Bottling Companyin Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.
This assignment represents Section 3 of the Marketing Plan. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 3- Product & Price (Module 3).
Section - Product & Price
The Product
Product Levels: Core, Actual, & Augmented (Packaging)
Product Life Cycle
BCG Model
Services Marketing
Price Determination & Pricing Strategies
Supply & Demand
Competition
Objectives and Strategies
You will create a complete Marketing Plan by the end of the course. You will write the third section of the Marketing Plan for this assignment.