Consumer Behavior Essay
Using the three products: Starbucks Iced Coffee drinks, Bass Shoes, and Loft clothing. Your paper should cover the following assessment for each of the three products:
Discuss the one major psychological factor or process (e.g., peer pressure, learned behavior, general advertising, subliminal messages, image, convenience, price, etc.) that contributed most to your pattern of consumption. Be sure to discuss at least one different process for each of the three products.
Provide a summary of the psychological process that you're describing. This summary should demonstrate that you understand what the process involves, how it works, how it influences consumer behavior in general, and how it is relevant to your purchasing pattern.
Be sure to clearly describe both the psychological process and its application to your specific purchase pattern. Give specific reasons why you think it was that process that was most influential for that product.