Using the three pairs of product attributes you identified, Operation Management

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Using the three pairs of product attributes you identified

Using the three pairs of product attributes you identified in the Starbucks product offerings, chart the product-line of the company and one of its competitors on three positioning matrices. Create one matrix for each pair of attributes. Based on your positioning matrices, which product strategy do you suggest to reposition the product?

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Operation Management: Using the three pairs of product attributes you identified

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Operation Management: Using the three pairs of product attributes you identified

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