Using the textbook, LIRN-based research, and the Internet, identify the following for a fictitious company you are starting (or growing):
Prepare a 4 to 6 page APA formatted paper:
- What business strategy will you select and how will you implement it (be specific)
- What will be your vision and mission statements and what factors did you consider
- Conduct a SWOT analysis (theoretical) of your company and determine which of the generic competitive strategies(s) (could be a mix of strategies) you would compete on. Be sure to justify your reasoning here.