Using the sports business journal or another industry, Operation Management

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Using the sports business journal or another industry

Using the Sports Business Journal or another industry resource, find a relevant article that discusses the use of digital media in sports marketing. Summarize the article and include a link to it. Explain whether you think similar marketing strategies could be used for an event like the one you are planning. Provide examples of why the technique may or may not be effective in marketing your event.

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