Managing country risks
Ground Rules:
1. When you refer to material from the course or text, note your reference in the short form, example: (Mann, 1998).
2. APA In-text Citation and Referencing is a must
3. The answers should be no more than 3 pages, double-spaced with 1-inch margins and 12-point font.
4. Answer all the question.
Cultural Question:
a. Using the Social Benchmarks in Mann's Social Process Triangle (SPT) (Borderless Business, P. 177), compare them in India to the same benchmarks in the U.S.A. (Use only benchmarks # 1, 2, & 3). (For example: How is the work force mindset different in Brazil from that in the U.S.A.?
The benchmarks are
1. Fundamental Beliefs: values, symbols, and expression of social identity
2. Social relationships: e.g., family generations, peers, interest groups and communities
3. Work force mindset: attitudes, practices and methods for acting, learning, and transmitting knowledge.
b. Describe India's culture in terms of three of Trompenaars' categories:
1) Relationships vs. Rules;
2) Individualism vs. Communitarianism;
3) Status as Achieved vs. Status as Ascribed.
Indicate ways the Coca-Cola Company in India may need to modify its way of operating to accommodate this culture.