Using the smartphone industry as your example complete an, Operation Management

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Using the smartphone industry as your example complete an

1. Using the smartphone industry as your example Complete an ERRC grid for the brand that you selected – 2-3 bullets per quadrant.

2. Using the smartphone industry as your example Identify a non-consumer group, and an approach to developing a Blue Ocean strategy. Given your responses in #2 and #3 above, what kind of innovation would you recommend for your selected brand? Why do you think it might be successful?

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