Using the product-service identified in Week 4 and the Situation Analysis prepared in Week 5, you will now prepare the Marketing Plan’s Marketing Strategy, as illustrated in the example plan on pp. 62-63 of your text. (Another example is in the Appendix; however, some of the sections are in a different order.)
The Product and Service is Non-Pneumatic Tires.
At a minimum, the Marketing Strategy must include the following sections (complete), correctly numbered, and labeled. Use the example plan beginning on p. 60 as your base format:
0 Marketing Strategy
1 Mission
2 Marketing Objectives
3 Financial Objectives
4 Target Markets
5 Positioning
6 Strategies
7 Marketing Program
Pricing
Distribution
Advertising and promotion
Customer service
8 Marketing Research