1) Using the online system with Lexis-Nexis, EBSCO and other business databases, identify and discuss three key strategies that Volkswagen is using to compete in China.
2) Assume you are in charge of developing the strategy for a multinational company selling products in some 50 different countries around the world. One of the issue you face is whether to employ a multcountry strategy, a transnational, or a global strategy. If your company's product is mobile phones, do you think it would make better sense to employ a multidomestic strategy, a transnational strategy, or a global strategy? Why? Discuss with other students.