Using the Nadler-Tushman Congruence Model, conduct an analysis PetMeds' outputs.
Find PetMeds' key outputs and justify why they are the most important to your analysis. Remember that outputs are frequently quantified as turnover rates or sales volume, for example.
Evaluate the quality of the fit between outputs. How do the various outputs affect each other?
What problems/synergies do you see that are created by conflict/coordination of outputs?.