using the information that you already know about


Using the information that you already know about the business and its products, and through consideration of the PEST and SWOT factors, you are required to prepare a brief marketing plan document that you are going to use in your discussion with Amara and Tariq. Using the following headings to produce the marketing plan for Tots & Teens Fashion:

Section- Marketing Context

  • An explanation of the marketing process
  • Evaluation of the costs and benefits associated in adopting a marketing approach
  • An explanation of factors to consider in a PEST analysis
  • An explanation of factors to consider in a SWOT analysis

Section - Marketing Mix

  • Mission Statement and Objectives

This will set out who the business is, what the business is trying to achieve, and why people should choose the business instead of a competitors

  • Marketing Mix

You should construct a marketing mix for each of the following potential markets: (The table format as attached at the end of this assignment brief may help with this task)

- Affluent families who frequently shop in Birmingham
- Teenagers who have a limited budget
- Independent retailers throughout Europe who wish to sell British designer clothes/accessories.
- One other consumer market segment that you should identify yourself.

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Physics: using the information that you already know about
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