Using the Hershey Company Cohesion Case, www.finance.yahoo.com information, the Form 10K and the S&P Industry Survey document list Hershey's 10 major strengths, 10 major weakness, 10 major opportunities and 10 major threats. Each factor listed for this exercise must include a percentage, number, dollar, or ration to reveal some quantified fact or trend. These factors provide basis for a strategic plan because a firm strives to take advantage of streghts, improve weakness, avoid threats and capitalize on opportunities