Using the hamburger fast food industry apply the five


THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY by Michael E. Porter.

1. Compare and Contrast the Five Forces Framework with the Market Orientation.

2. Using the hamburger fast food industry, apply the five forces framework and determine the attractiveness of the industry based on your analysis.

Be sure that you identify separately the impacts on profitability and the conditions leading to the strength/weakness of the force.

You should assess each force as being strong, moderate and weak.

Attachment:- Five Forces Strategy.rar

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