Using the forecast model for the healthy dark chocolate, Marketing Management

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Using the forecast model for the healthy dark chocolate

Submit your Montreaux demand forecast and sensitivity analysis:

Question:

Part A - Using the forecast model for the healthy dark chocolate product with fruit tested in the BASES II test in August 2012, what is your forecast of the demand for the chocolate product?

Part B - Conduct a sensitivity analysis by using the facts provided regarding consumer awareness, ACV and repeat rates for mediocre, average, and excellent products.

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Marketing Management: Using the forecast model for the healthy dark chocolate

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